Making Inclusion Work, Every Day.

We bridge research, policy and practice to create lasting change in the cultural economy. We transform diversity insights into impactful, everyday solutions.

Who We Are
Who We Are
Who We Are

Designing a Cultural Economy That Works for Everyone.

We are a community interest company that drives change in the cultural economy. Change can be daunting and complex. But it is needed. And, as Ruha Benjamin reminds us, we can and must design otherwise. Let’s work on a fairer, inclusive and accessible future – together.

What Drives Us
What Drives Us
What Drives Us

Driven by Research. Nuanced. Bold.

Rooted in research, collaboration and independent expertise, we develop solutions that empower and transform. We combine nuanced understanding with bold proposals for more inclusion, equity and lasting impact.

Together, We Create

A growing group of professionals, providing a diverse range of skills and talentl.

Professor Doris Ruth Eikhof

CEO & Creative Director

Doris leads on Make Freelancing Pay, the Everyday Diversity app and all things Diversity & Inclusion Targets.

Professor Doris Ruth Eikhof

CEO & Creative Director

Doris leads on Make Freelancing Pay, the Everyday Diversity app and all things Diversity & Inclusion Targets.

Professor Doris Ruth Eikhof

CEO & Creative Director

Doris leads on Make Freelancing Pay, the Everyday Diversity app and all things Diversity & Inclusion Targets.

Dr Morven Fraser-Walther

Director

Morven oversees all things commercial, legal and business operations for Design Otherwise.

Dr Morven Fraser-Walther

Director

Morven oversees all things commercial, legal and business operations for Design Otherwise.

Dr Morven Fraser-Walther

Director

Morven oversees all things commercial, legal and business operations for Design Otherwise.

Shashank Gedala

Lead Designer

Shashank shapes the branding, visual assets, and experience design for Design Otherwise across web, print, and content.

Shashank Gedala

Lead Designer

Shashank shapes the branding, visual assets, and experience design for Design Otherwise across web, print, and content.

Shashank Gedala

Lead Designer

Shashank shapes the branding, visual assets, and experience design for Design Otherwise across web, print, and content.

Abstract overlapping circles in shades of teal and green create a visually appealing design.

Georgia (George) Hewson

Projects & Events Manager

George project-manages Deeds Not Words 2025 and was the event manager for Deeds Not Words 2024.

Abstract overlapping circles in shades of teal and green create a visually appealing design.

Georgia (George) Hewson

Projects & Events Manager

George project-manages Deeds Not Words 2025 and was the event manager for Deeds Not Words 2024.

Abstract overlapping circles in shades of teal and green create a visually appealing design.

Georgia (George) Hewson

Projects & Events Manager

George project-manages Deeds Not Words 2025 and was the event manager for Deeds Not Words 2024.

Dr Hannah Randolph

Researcher

Hannah led the modelling for Make Freelancing Pay and co-authored the report.

Dr Hannah Randolph

Researcher

Hannah led the modelling for Make Freelancing Pay and co-authored the report.

Dr Hannah Randolph

Researcher

Hannah led the modelling for Make Freelancing Pay and co-authored the report.

Abstract overlapping circles in shades of teal and green create a visually appealing design.

Helen Shreeve

Producer and D&I Expert

Helen is the producer for Deeds Not Words 2025 and has co-led various D&I Targets projects.

Abstract overlapping circles in shades of teal and green create a visually appealing design.

Helen Shreeve

Producer and D&I Expert

Helen is the producer for Deeds Not Words 2025 and has co-led various D&I Targets projects.

Abstract overlapping circles in shades of teal and green create a visually appealing design.

Helen Shreeve

Producer and D&I Expert

Helen is the producer for Deeds Not Words 2025 and has co-led various D&I Targets projects.

We can and must

We can and must

design otherwise

design otherwise

Ruha Benjamin,
Ruha Benjamin,
Viral Justice
Viral Justice
(2022)
(2022)

Making Inclusion Work, Every Day.

A University of Glasgow spin-out company

© 2025. All rights reserved. Design Otherwise C.I.C.

Making Inclusion Work, Every Day.

A University of Glasgow spin-out company

© 2025. All rights reserved. Design Otherwise C.I.C.

Making Inclusion Work, Every Day.

A University of Glasgow spin-out company

© 2025. All rights reserved. Design Otherwise C.I.C.